BUSINESS AUTOMATION · PRODUCT DIRECTION

Automate the work
between your systems.

Turn multi-step business processes into clear workflows with triggers, AI decisions, approvals, actions and accountable handoffs.

Operations-first automation. Not a collection of disconnected shortcuts.
A three-dimensional workflow automation machine connecting business triggers, decisions and actions
EXECUTION 0042Order routed. Approval requested.
AUTOMATE ACROSS
CRMWhatsAppERPEmailApprovalsCustom APIs

The workflow anatomy

From event
to completed work.

A useful workflow is more than a trigger and an API call. It needs context, decisions, exception handling and a clear owner when automation should stop.

lead-qualification.flow
DRAFT WORKFLOW
TRIGGERNew lead receivedWebsite · CRM · Import
AI DECISIONQualify the leadIntent · Fit · Priority
High fit82
ACTIONAssign salespersonTerritory · Capacity
ACTIONSend follow-upWhatsApp · Personalized
Last test completed4 steps · 1.8s · Awaiting production configuration
01

Triggers

Begin when a lead arrives, an order changes, a payment becomes overdue or a scheduled check is due.

02

AI decisions

Classify, summarize or choose a path using business context and explicit confidence thresholds.

03

Approvals

Pause for a human decision when the workflow changes money, access, customers or operational state.

04

Actions

Update records, create tasks, notify teams and move the process to the next accountable owner.

Workflow availability and supported integrations will be published as the product enters controlled previews.

Business processes, not toy automations

Workflows that understand what happens next.

ORDER OPERATIONS

Order to dispatch

  1. 01Check inventory
  2. 02Request approval
  3. 03Create warehouse task
  4. 04Notify the customer
MANAGEMENT SYSTEMS

Missed FMS escalation

  1. 01Detect missed checklist
  2. 02Notify the manager
  3. 03Create a recovery task
  4. 04Escalate if unresolved

Automation with boundaries

Let AI decide.
Know when it did.

AI steps should use explicit inputs, confidence thresholds and approval boundaries. Every consequential workflow needs observable state and a path back to a person.

  • Human approval for sensitive actions
  • Visible branches and conditions
  • Execution history and accountable ownership
AI DECISION NODEPolicy: lead-routing-v1
Does this lead match the enterprise segment?
CONFIDENCE
0.82
YESAssign enterprise owner
REVIEWRequest manager approval
NOContinue standard route
INTERFACE CONCEPT · PRODUCT DIRECTION
Company KernelSystem of record
Customer
Order
Task
Inventory

Native business context

Company Kernel stores the data. Shipr Flow moves the work.

When both products are connected, workflows can respond to structured company records instead of copying context between disconnected tools.

Explore Company Kernel

Start with one process

Turn the handoffs
into a workflow.