Triggers
Begin when a lead arrives, an order changes, a payment becomes overdue or a scheduled check is due.
Turn multi-step business processes into clear workflows with triggers, AI decisions, approvals, actions and accountable handoffs.

The workflow anatomy
A useful workflow is more than a trigger and an API call. It needs context, decisions, exception handling and a clear owner when automation should stop.
Begin when a lead arrives, an order changes, a payment becomes overdue or a scheduled check is due.
Classify, summarize or choose a path using business context and explicit confidence thresholds.
Pause for a human decision when the workflow changes money, access, customers or operational state.
Update records, create tasks, notify teams and move the process to the next accountable owner.
Workflow availability and supported integrations will be published as the product enters controlled previews.
Business processes, not toy automations
Route the lead using fit and territory, create the right follow-up, update the CRM and notify the manager when action is overdue.
Automation with boundaries
AI steps should use explicit inputs, confidence thresholds and approval boundaries. Every consequential workflow needs observable state and a path back to a person.
Native business context
When both products are connected, workflows can respond to structured company records instead of copying context between disconnected tools.
Explore Company KernelStart with one process